Bee Aura Tech
Success Stories
OTM Re Engineering for a Healthcare Leader
Overview
A leading organisation in Malaysia’s healthcare sector that is responsible for nationwide pharmaceutical distribution, manufacturing, and logistics that is needed to modernise its Oracle Transportation Management (OTM) platform. With increasing operational complexity, legacy systems, and limited visibility across the supply chain, the organisation sought a strategic transformation to strengthen planning, orchestration, and logistics performance.
Bee Aura Tech partnered with the client to deliver a complete OTM re engineering initiative that enhanced scalability, improved system reliability, and enabled real time operational visibility across the national pharmaceutical supply chain.
The Challenge
The organisation operated a distribution intensive environment with stringent compliance requirements. Several system and process challenges impacted overall logistics efficiency:
- Complex & inconsistent constraint based planning leading to unreliable planning outputs
- End of life transportation platform with no viable replacement strategy
- Inefficient distribution centre operations due to manual interventions and lack of standardisation
- Ineffective delivery scheduling, causing delays and communication gaps
- Data inconsistencies across financial and operational systems
- Underutilised fleet capacity, driving higher logistics costs
- Slow validation cycles due to lack of cross-functional alignment
- Limited visibility restricting leadership’s ability to take timely action
The organisation needed a modern, stable, and automated OTM ecosystem capable of supporting a critical national supply chain.
Our Solution
Bee Aura Tech executed a full OTM workflow re engineering program, transforming planning, orchestration, and operational visibility:
OTM Workflow Re engineering
- • Redesigned OTM workflows to streamline planning, routing, assignment, and execution
- Reduced process complexity and introduced structured control points
- Enhanced planning accuracy through intelligent job sequencing & parameter tuning
Automation & Process Optimization
- Eliminated manual touchpoints using automation for repetitive validation and reconciliation tasks
- Introduced dynamic routing, demand-driven planning, and automated data flows
New Mobile Application
- Delivered a mobile-first solution to replace the legacy IoT fleet app
- Enabled real time tracking of delivery, fleet status, load updates, and driver engagement
Enterprise Visibility & Data Integration
- Integrated OTM with Oracle Integration Cloud (OIC), ERP, and financial systems
- Enabled unified data streams across enterprise applications
- Delivered real-time dashboards tracking KPIs, shipment status, capacity utilisation & financial metrics
Enhanced Analytics & Reporting
- Developed role-based financial and operational reporting
- Standardized performance dashboards for leadership and ground operations
The OTM re engineering initiative delivered measurable improvements across logistics, operations, and decision-making:
Planning Performance
- 30% reduction in planning runtime through concurrent job sequencing
- Improved planning accuracy and reduced manual intervention
Inventory Cost Adjustments
- Enabled root-cause analysis and eliminated costing errors due to UOM inconsistencies
Capacity Utilisation
- Improved utilisation across routes and equipment categories
Operational Visibility
- Reduced monthly ticket backlog by 35%
- Delivered centralised KPI dashboards for real-time insights
Operational Efficiency
- Faster order fulfilment, fewer delays, and improved coordination across logistics teams